How to Recognize and Prevent Phishing Attacks: Phishing paired with Dam Good Beer

Understanding the Threat: Phishing

Phishing is one of the most common and deceptive cyber threats. It involves fraudulent emails or messages that appear to come from trusted sources, tricking recipients into revealing sensitive information like passwords, financial data, or login credentials. These attacks are often the gateway to larger breaches and ransomware infections.

Beer Profile: Dam Good Beer (American Blonde Ale)

Dam Good Beer is a light, easy-drinking American blonde ale brewed locally at Midland Brewing Company. Phishing is deceptively simple and easy to overlook, just like the blonde ale. It’s light, approachable, and seems harmless at first glance, but it can catch you off guard if you’re not paying attention. This pairing reflects the subtlety and widespread nature of phishing attacks.

How to Protect Your Business

To defend against phishing attacks, businesses should:

• Train employees to spot suspicious emails and links.
• Use email filtering and anti-phishing software.
• Implement multi-factor authentication (MFA) across all systems.
• Regularly test staff with simulated phishing campaigns.
• Report and respond quickly to suspected phishing attempts.

Yeo & Yeo Technology’s cybersecurity team helps Michigan businesses build a culture of awareness and resilience through training, simulations, and advanced email security tools.

Real-World Example: Traverse City School District

In 2023, a phishing scam targeted the Traverse City Area Public Schools, tricking staff into transferring over $100,000 to a fraudulent account. The attack exploited trust and timing—two key ingredients in successful phishing campaigns. 

Why It Matters

Phishing is a low-cost, high-reward tactic for cybercriminals—and it’s not going away. Yeo & Yeo Technology has been helping Michigan businesses stay ahead of evolving threats for over 40 years. Our business consulting services include cybersecurity, managed IT, VoIP, AI integration, and software development.

Complimentary IT Consult

Are you unsure how well your team can spot a phishing attempt? Yeo & Yeo Technology offers a free IT Consultation to evaluate your email security, employee readiness, and overall risk posture.

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