Yeo & Yeo Selected as One of the Strongest Accounting Firm Brands

Yeo & Yeo is proud to have been ranked 16th out of nearly 1,500 accounting firm brands in the 2024 Remarkabrand Index, a testament to our distinctive brand presence.

Resound’s Remarkabrand Index captures more than 40 essential data points, including elements such as logos, taglines, firm size, website content, social media activity, and search engine rankings. It is a rigorous evaluation of not just visual identity but how well a brand differentiates itself in a competitive landscape. Mike Jones, CEO and Managing Partner of Resound, shared, “A brand ranking of 16th is fantastic, putting Yeo & Yeo in the top 1% of the Index in 2024. This accomplishment is a clear testament to their dedication to creating a distinctive brand.”

This ranking reflects the intentional journey we embarked on in 2023, a pivotal year for Yeo & Yeo as we celebrated our 100th anniversary. As part of this celebration, we undertook a brand refresh—not as a mere visual change but as a reflection of our longstanding values and our future vision.

Yeo & Yeo partnered with Phire Group, whose exceptional team members worked alongside us each step of the way. Together, we explored the essence of our brand and expanded on our story. The process involved intensive collaboration, detailed market research, and meaningful conversations with our team, clients, and community members. What we discovered during these discussions is that while our services set us apart, it’s our relationships—with our clients, teams, and communities—that truly define who we are.

Every element of our brand, from our mission to our visual identity, defines how we approach every relationship, every challenge, and every opportunity.

“Our brand journey has been a thoughtful, deliberate process, and this recognition from the Remarkabrand Index affirms the care we’ve put into creating a brand that reflects the uniqueness of the people, clients, and communities we serve,” said Kimberlee Dahl, Yeo & Yeo’s Director of Marketing. “I’m eager to continue sharing Yeo & Yeo’s story and recognizing the talented people who contribute to our mission.”

Discover more about Yeo & Yeo’s brand and explore the impact we’re creating. Watch our brand video.