Yeo & Yeo CPAs & Business Consultants is pleased to announce that Melissa (Dean) Lindsey, PCM®, was recently honored with the most prestigious award bestowed by the firm, the Spirit of Yeo award. The Spirit of Yeo award recognizes an individual within the firm who exemplifies the organization’s mission and core values.
“We have experienced growth in many of our practice areas. Melissa played a vital part in continuing our success by providing our professionals with the strategic direction and resources they need to align Yeo & Yeo’s solutions with their clients’ goals,” says Thomas Hollerback, President & CEO.
Melissa has more than 11 years of marketing, business development, client service and consulting experience. She is the firm’s Practice Growth Manager, helping to drive Yeo & Yeo’s growth strategy, provide executive coaching for the firm’s senior employees, and manage lead generation marketing initiatives. She is based in the firm’s Saginaw office.
Melissa received multiple nominations for the Spirit of Yeo award. One of her nominators said, “Melissa genuinely cares about Yeo & Yeo employees and will do everything in her power to help them succeed. She is passionate about what she does and is our employees’ biggest cheerleader. Her encouragement is inspiring and motivates us to be even better. She is creative and does an amazing job of tailoring goals to each person to capitalize on their strengths.”
Another nominator said, “Melissa constantly pushes us to be better while encouraging us at the same time. She helps us put our thoughts into well‐defined goals and highlights our strengths when looking for ways to bring success to the firm. She loves what she does and gives 100% to every person she works with. She helps employees feel more valued and is crucial to firm morale.”
Another nominator continues, “Melissa helps me and others view things through a different lens and find opportunities that might have been overlooked. She takes the time to look at where my strengths are, and instead of expecting me to approach business development the way that someone with a “rainmaker” personality would, she finds where my skill set can benefit the firm and our clients and helps me create goals around that. The professionals at Yeo & Yeo are fortunate to work with such a positive and upbeat person whose focus is to help others in the organization succeed.”
Another nominator concludes, “Melissa is someone I can count on. She is reliable, timely, efficient, and kind.”
Melissa holds the Professional Certified Marketer (PCM®) designation from the American Marketing Association. She is a member of Thomson Reuters’ Checkpoint Marketing for Firms Advisory Board, the Association for Accounting Marketing, and the LinkedIn Advisors Community. She is active in the Marketing & Business Development special interest group of PrimeGlobal, a global association of independent accounting firms.
In the community, Melissa volunteers for the Saginaw Community Foundation annual scholarship program and Yeo & Yeo’s charitable endeavors. She has also been involved in the Rotary Youth Leadership Awards (RYLA) for Rotary District 6310.
2020 marked the seventh year of the award, with Yeo & Yeo employees submitting 25 nominations.