Michigan’s Cannabis Industry: Trends, Challenges, and Opportunities

CPAs & Advisors

Alex Wilson
Alex Wilson CPA Principal CPAs & Advisors

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Michigan’s cannabis industry has been on an unprecedented trajectory, marked by remarkable milestones, significant challenges, and abundant opportunities. As we dive into the trends, challenges, and opportunities shaping this dynamic landscape, it becomes evident that while the industry is flourishing, it also grapples with complexities that demand innovative solutions and strategic foresight.


  • Michigan’s cannabis industry soared to new heights in 2023, surpassing a staggering $3 billion in total sales. This milestone, equivalent to approximately $300 per person in the state, signifies a remarkable 30% growth from the $2.3 billion recorded in 2022 (MJBizDaily, 2023). Such exponential growth emphasizes the robust demand and evolving consumer preferences within the market.
  • A driver of this growth has been the surge in adult-use cannabis sales, evidenced by a compelling 15.7% year-over-year increase in March 2024. However, medical cannabis sales faced a significant decline of 79.1% in medical cannabis sales (MJBizDaily, 2023). This shift illustrates a fundamental transformation in consumer behavior, with recreational cannabis gaining prominence over its medicinal counterpart.
  • The increase in retail stores further exemplifies the industry’s expansion, with an additional 120 stores opening their doors in 2023, bringing the statewide total to 750 (MLive, 2024). Nonetheless, amidst this increase lies a nuanced challenge, as some communities have opposed the establishment of recreational cannabis sales, reflecting ongoing societal attitudes toward legalization (Freep, 2024).
  • Moreover, pricing dynamics have proven volatile, with adult-use flower prices experiencing a 1.3% sequential decline alongside a 4.4% year-over-year increase (MJBizDaily, 2023). This fluctuation underscores the imperative for businesses to maintain a keen vigilance over pricing strategies to navigate the evolving market landscape effectively.


  • While Michigan’s cannabis industry experiences success, it faces many challenges that threaten its stability and viability. Foremost among these challenges is the issue of oversupply, leading to a downward price spiral and putting pressure on retailers’ margins. The resulting business failures and industry consolidation highlight the urgent need for strategic interventions to address supply and demand imbalances (Freep, 2024).
  • Compounding this challenge is the Cannabis Regulatory Agency’s (CRA) heightened enforcement efforts, which have intensified its scrutiny of businesses failing to adhere to regulatory frameworks. Infractions related to financial reporting and the infiltration of illicit markets are mainly targeted, underscoring the imperative for stringent compliance measures within the industry (MLive, 2024).
  • Access to capital emerges as another challenge confronting cannabis businesses, fueled by the industry’s legal intricacies and the lack of banking services. The inherent risk associated with cannabis ventures discourages traditional financial institutions from providing support, further worsening the capital crunch within the industry (Freep, 2024).
  • Additionally, the conflict of interest in the private lab testing system presents a pressing challenge, with allegations of altered results undermining the integrity of quality assurance processes. The need for the CRA to establish its reference lab underscores the importance of restoring trust and transparency within the testing ecosystem (MLive, 2024).


The sustained growth in adult-use cannabis sales, evidenced by a 33.3% increase in 2023, unveils a fertile ground for businesses to expand their footprint and seize market share (MJBizDaily, 2023).

The legalization of cannabis has changed the real estate market, with more demand for properties dedicated to cultivation, processing, and retail. This demand presents a lucrative opportunity for property owners and investors to capitalize on the cannabis industry (AlphaRoot, 2022).

Moreover, cannabis tourism has emerged as a trend, attracting visitors from neighboring states and beyond. This influx of tourists improves the state’s economy and presents an opportunity for businesses to cater to the unique needs and preferences of cannabis enthusiasts, thereby diversifying revenue streams (AlphaRoot, 2022).

The commitment of the CRA to foster transparency, communication, and industry support is good for both regulators and businesses. Working together helps businesses follow the rules and navigate the regulation maze in a supportive environment. (MLive, 2024).

In summary, Michigan’s cannabis industry is at a crucial point, balancing between substantial growth and significant challenges. Stakeholders need to understand current trends, address challenges with creativity, and capitalize on available opportunities. With focused efforts and careful planning, Michigan’s cannabis industry has the potential to achieve sustained growth and success in the future.


AlphaRoot. (2022). The economic impact of cannabis in Michigan. Retrieved from

Freep. (2024, February 9). Michigan recreational cannabis outlook: Sales up, business failures possible. Retrieved from

MJBizDaily. (2023). Michigan total marijuana sales reach $3 billion in 2023. Retrieved from

MLive. (2024, January 15). Michigan marijuana sales surpass $3 billion in 2023 but face possible slowdown. Retrieved from

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