Social media allows nonprofits to interact and share their mission, vision, and core values with many audiences. Developing a social media policy to enact clear guidelines is essential in the development of a nonprofit organization’s online presence.
A social media policy outlines how the organization and its employees should conduct themselves online. Alignment with the organization’s core values is vital to a quality policy. For some, this may be spelling out what staff can or cannot do by establishing roles and rules. For others, it could be a vision statement that guides staff and empowers them to make an acceptable decision while advocating for the organization and at the same time safeguarding the organization’s reputation. By sharing content relating to the organization’s mission and finding an individual niche, the organization will continuously draw the right audience and entice them to return.