Gunnell has five years of experience in business project management. She will drive strategic initiatives to advance the goals of the firm and its affiliates by leading teams, overseeing research and providing analysis. Gunnell graduated from the University of Michigan with a Bachelor of Arts in Political Science and Psychology. She is a member of the University of Michigan’s Alumni Association and the Association for Accounting Marketing and is active in the LEA Global Marketing and Business Development special interest groups.
Lindsey has more than ten years of marketing, business development, client service and consulting experience. She will help drive the firm’s growth strategy, provide executive coaching for the firm’s senior employees, and manage lead generation marketing initiatives. Lindsey holds a Bachelor of Arts from Saginaw Valley State University and studied public relations and crisis communication at Vesalius College in Brussels, Belgium. Additionally, she earned the Professional Certified Marketer (PCM®) designation through the American Marketing Association. She is a member of Thomson Reuters’ Checkpoint Marketing for Firms Advisory Board, the Association for Accounting Marketing, the Social Media Club of the Great Lakes Bay Region and the LinkedIn Advisors Community. She is active in the LEA Global Marketing and Business Development special interest groups.
Together Gunnell and Lindsey will further the growth of the firm’s niche and service practice areas.“ Elizabeth and Melissa’s combination of project management, business development and marketing experience will enhance our client service culture,” says Thomas Hollerback, President & CEO. “We have experienced growth in many of our practice areas and they will play a key part in continuing our success by providing our professionals with the strategic direction and resources they need to align Yeo & Yeo’s solutions with their clients’ goals and objectives.”
Gunnell and Lindsey will work cross-functionally with firm leadership and the firm’s three affiliates – Yeo & Yeo Technology, Yeo & Yeo Medical Billing & Consulting, and Yeo & Yeo Wealth Management – across Yeo & Yeo’s nine offices statewide.